Google Analytics Annotations Amplified

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Traditional analytics tells you what is happening, but not always why.

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Optimize your data analytics with automated annotations to enhance your marketing ROI

See why hundreds of companies choose Crystal Ball

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Marketing Attribution

Finally, uncover all the causes of a visitor's touchpoints or perform a selected event on your site.
Crystal Ball provides a complete understanding of your entire customer life cycle, from the reason of the first touchpoint to acquisition and retention, by bringing together data across performance and actions.

Crystal Ball Insights
Remarketing Campaign
Annotations API
Best Lead Generation analytics
 
Connect Data Studio to Crystal Ball
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Find clarity when you need it most.

Empower team members to discover insights hidden in your Google Data Studio reports, Google Analytics, and Microsoft Power BI.

 
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Add new Annotations Automatically for every new Ads Campaign you create, a Newsletter you Send, a New Version Release, and much more.

More than 4,000 apps are available.

annotations on your charts
 
Remarketing Campaign
Annotations API
Best Lead Generation analytics
Automations annotations
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The Holidays, Google Algorithm Updates, a New Press Release, Black Friday, Website Blackouts... all of these things can affect your website traffic. Add them as automated annotations sources to get a better understanding of how they affect your business.

Notifications Alerts

Activate Notifications to receive alerts for holidays and retail marketing dates to make a better marketing plan. No need to worry if your site is online or not; you'll receive an SMS immediately after the system discovers an alert.

Crystal Ball Notifications
Automated insights

Understand your data, better and faster

How do you remember all the campaigns and improvements you made that affected ROI?

 

When something is occurring, the chronology is clear: it's happening now. But "Now" fades with the passing days, weeks, and months. How can you begin to measure the impact of any event on a website or mobile behavior if you can't remember when it happened? 🧐 


It's time to add the missing pieces to the puzzle! If there is one piece of data you want to see at a glance every time you log in to your analytics, are essential annotations.

Remarketing Campaign
Best Lead Generation analytics
Annotations API

Frequently asked questions

What does Crystal Ball do?


Crystal Ball shows you the activities that bring to the first touchpoint or event by automatically adding annotations to understand the impact of marketing campaigns, life events, holidays, development updates, news, and much more. You can display those insights in a Chrome extension, over Google Analytics charts, and Google Data Studio.

You have many ways to add annotations: 1- Add annotations via API 2- Add annotations via CSV 3- Add annotations manually 4- Integrate with tools 5- Automations




How do I install and use Crystal Ball Chrome extension?


Installing Crystal Ball for Chrome is super simple. Check the Getting Started page, or: 1. Create an account here 2. Then click here to download the extension and install it. 3. Once you have installed the browser add-on for Chrome, go to a Google Analytics report and click the GAannotations extension icon that shows up at the top right of your browser. If you do not see GAannotations icon, go to the Chrome extensions puzzle icon and click on "pin extension". 4. Login in the extension to your Crystal Ball account. 5. On Google analytics go to one of your Google Analytics report, click on any of the Crystal Ball little red icons you see above the Google Analytics chart to see the annotations details.




I've installed the Crystal Ball extension but I don't see the annotations, how do I use it?


Anytime you go to one of your Google Analytics report, just make sure that the Crystal Ball extension for Chrome is activated. If it’s not, just activate it by clicking on the extension icon and Login. If you Login already and don't see the annotations, just REFRESH your browser.

Check how to Getting Started




When you should use annotations?


Annotate any event that may positively or negatively influence user activity on your website traffic and KPIs. These events could be both internal and external, so annotations can come from different teams within your company or external events. Annotate events such as: - marketing campaigns - new code deployments - new product launches - website design changes - relevant content changes - pricing policies updates
- press release - website blackouts - newsletter launches - competitors activity - google algorithm updates
- wordpress core updates - changes in the tracking code - important industry developments - public holidays - general news - weather issues - and more...




Is working on lasted Google Analytics 4 (GA4) and also on Universal Analytics (UA)?


Yes it is, annotations for GA4 and UA are supported. You can also display your annotations list on Data Studio